Glossophobia. Most individuals live with this fear. The idea of standing in front of a crowd, opening your mouth and saying something meaningful that will engage even the toughest critic, brings sheer terror to most individuals. 74% of Americans to be exact (at least according to recent studies). It surpasses death, which lags in second place. What that means is, most individuals would rather be the ones in the casket than the ones giving the eulogy. I don’t know about you, but I am not looking forward to the casket option. Give me a room full of people and I will talk until my heart is content. Or until my voice runs out, whichever comes first.
If you want to be successful, you must embrace your voice. You must take center-stage, smile that pearly white smile and show people why you are worthy. And what exactly makes you worthy? That is the question. The answer? Because you are you. You are one-of-a-kind. You are unique. And you must brand yourself as such. Branding yourself isn’t just shaking a few hands and returning a few calls. It is taking center-stage, exuding confidence, letting people know that you are the only person for the job.
In the world of real estate, agents are a dime a dozen so branding yourself is more important than ever. If you want to succeed, you must get comfortable with being uncomfortable. Public speaking will be the least of your worries. Recording yourself with your phone as you talk about the real estate market so that you can post it on social media and your hundreds (what am I saying?? THOUSANDS!) of Instagram, Facebook and Twitter followers know that you are the #realestateguru is the new level of public speaking. If you’re not on social media or have any idea what a tweet is, then stop reading now, pull up the google search bar and start researching.
Social media is your biggest asset in branding. Whether you are posting photos on Instagram to find leads, tweeting about a huge deal you closed on or going live on Facebook, you are building your brand. And by building your brand, you are building your reputation. People don’t want just anyone to sell their home or help them find that perfect 5 bedroom, 3 bathroom home with a 2 car garage and in-ground pool (if you are looking for one, Freestyle Real Estate has one here!). They want the best. They want someone who is has a proven track-record in getting things done the right way with enough time to add it to their Instagram story.
Building your brand is more important than ever. Yes, it does take a lot of time, energy and resources but it is one of your greatest assets. Particularly, if you want to become the next #realestateguru. So, move over glossophobia—it’s about to get social!
Freestyle Real Estate, LLC, prides itself in putting client’s needs first and foremost. Find out more about what our clients have to say.